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I make sense

Missives on media, marketing and more. Edited by Amar Patel

March 19, 2020

The new reality

by Amar Patel


Workers place a mask on a figure made for the Fallas festival in Valencia, Spain, on 11 March 2020. The festival, which was scheduled to take place on March 13, has been cancelled due to the coronavirus outbreak

Workers place a mask on a figure made for the Fallas festival in Valencia, Spain, on 11 March 2020. The festival, which was scheduled to take place on March 13, has been cancelled due to the coronavirus outbreak

Workers place a mask on a figure made for the Fallas festival in Valencia, Spain, on 11 March 2020. The festival, which was scheduled to take place on March 13, has been cancelled due to the coronavirus outbreak

Workers place a mask on a figure made for the Fallas festival in Valencia, Spain, on 11 March 2020. The festival, which was scheduled to take place on March 13, has been cancelled due to the coronavirus outbreak

It’s been a long time coming, hasn’t it? A reset. From rising inequality, division and conflict across the world, to rapacious human need disrupting and devastating the natural environment, something had to give. But, Hollywood’s screenwriters aside, who could have envisaged anything like this? A deadly menace heading your way, a faceless nemesis crossing borders, shaking our foundations…

This is a very unsettling time so in many ways. Thousands of lives lost and hundreds of thousands of others struck down by a virus no one has the measure of. The rest of us hanging on every breaking news report and data set like a live match report or scoreboard. What’s the latest? What are our chances? It’s the unknown, ambush element in all of this that is most unnerving.

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Amar Patel

TAGS: coronavirus, COVID-19, flattening the curve, herd immunity, Erykah Badu, Rishi Sunak, The Atlantic, Pew research Center, Amazon, The Washington post, Shin Bet, Al Jazeera, S&P Global, Li Edelkoort, Rupi Kaur