A series of blogs about content marketing, commissioned by Scorch London (now Spark & Ignite) in 2016. Click on each title to read.
SOCIAL ENGAGEMENT AND THE TRUE MEASURE OF SUCCESS
You can have all the likes you like, but if you don't speak directly to your audience and arouse their emotions, they’ll switch off
AUTOMOTIVE MARKETING (1/4) – HOW BRANDS GET NOTICED
Today’s car buyer rarely visits more than two dealerships, preferring to research online. They demand greater responsiveness, relevance and deeper insight in those early stages, while also feeling a sense of excitement without having to be in the vehicle. The car customer journey is changing but are brands keeping up? In the first of this four-part series we take you through the new rules of the road for OEMs
AUTOMOTIVE MARKETING (2/4) – How automotive brands WIN buyers
A useful website is crucial in generating leads but it’s not enough. What really matters is how well you meet a customer’s needs in the moment
AUTOMOTIVE MARKETING (3/4) – HOW VR IS CHANGING THE AUTOMOTIVE INDUSTRY
Drivers love their cars but they don't always love the car-buying process. How can brands use technology to make life easier and more exciting for them before they reach the dealership?
AUTOMOTIVE MARKETING (4/4) – HOW TO TURN DEALERSHIPS INTO RETAIL DESTINATIONS
Most car buyers will visit no more than two showrooms before making their choice. Why plod around forecourts when you can browse from the comfort of your home? In this new retail environment, brands must take service to the next level