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I make sense

Missives on media, marketing and more. Edited by Amar Patel

May 9, 2019

Slowly but surely

by Amar Patel in journalism, media


Tortoise-media-thinkin
Tortoise-media-thinkin

The internet has opened many doors, bestowed copious gifts on humanity, but a forum for reasoned debate is not one of them. You don’t have to scroll down very far in a Facebook/Twitter post, or a comments section below the line, to read a vile insult, meet a troll or find a promising discussion derailed by angryboy69 or some other keyboard warrior with an axe to grind.

Tortoise is trying to do news and comment differently. Their tagline is “Slow Down, Wise Up” – a reflection on how overwhelmed most of us feel by the sheer volume of media flying around and a riposte to the obsession with breaking news. Fans of Aesop’s fable will get the point. You can read BBC Media Editor Amol Rajan’s piece from last year to learn who’s involved and how they plan to make money.

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Amar Patel

TAGS: Tortoise Media, ThinkIN, britishness, british values, james harding, shamima begum, citizenship, Brexit, Amol Rajan, brexit, david olusuga, NatCan Social Research, IPSOS Mori, NHS, Katie Vanneck-Smith, Kieran Yates, Team GB, Prevent Strategy