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Words to be heard

Part of my expanding repertoire is scripting. It’s a natural evolution from my copywriting and journalism but offers a little more room to develop a narrative through a character. A voice that’s written to be spoken, with a wider register, real emotions, inflections n’all. How far you go depends on the subject matter and audience, of course.

The main challenge with a podcast is to not overwhelm the listener with information and to be able to hold their attention without revealing too much too soon. You’re not writing an essay or dictating a thesis. You need to build momentum by the line. There needs to be dynamism in the delivery, particularly if the story is going to be told by one person without the benefit of other voices in interview clips, songs and other sounds to prick the ears.

I hope I have achieved that with my first contribution to Broccoli series Cancelled, which tells the stories of controversial attempts to cancel celebrities, companies and brands. At their best, these episodes go beyond sanctimonious witch hunts and retrospective mob justice. They allow us to consider history with fresh eyes/ears and to get a better understanding of the culture part in #cancelculture. The darker forces at play.

The picture above should need no caption but Janet Jackson’s infamous “wardrobe malfunction” at Super Bowl 2004 – and the toxic fallout – definitely require an explanation. How a viral TV moment and a personal vendetta derailed one artist's career, boosted another ( 👋  Justin Timberlake ) and inflamed the war on indecency. It also gave us YouTube and foretold our ravenous hunger for instant-replay footage on social media.

Short but with a long tail and quite entertaining, not least in the hands of your host Cameron Bernard Jones. Take a listen, share your thoughts or memories and please spread the word if you like it. More coming.

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It’s also available on Apple Podcasts.

PS A four-part autobiographical documentary is available via Now TV so check that for the final word from Janet on the night America lost its mind over a nipple.